Alright – so today we’ve got the honor of introducing you to Sarah Scott. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Sarah, thanks for joining us today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
In both business and athletics, I have always viewed risk more as an opportunity for success than a possibility of failure, for risk is the first step toward reward! For me, risk represents an opportunity for success. The Chinese symbol for risk consists of two interrelated symbols representing both “opportunity” and “danger”!
I am taking my biggest risk now: to completely remake, rebrand, and re-tool my 34-year-old business and life’s work. I began with a physical brick-and-mortar-reliant service delivery footprint, and I’m pivoting into a 24/7 and 365-day virtually available personal training business model. I aim to create a new virtual wireframe that will allow me to be a digital nomad in the virtual strength space.
Where does risk come into play? The risk is whether or not this will work. I’m reinventing a tried and true method at an age when most people would be ready to retire. I have spent years building trust with an in-person community and now plan to keep it as personal in a virtual world. My experience has taught me that trying something new does not guarantee success. Now, my risk and opportunity is to implement my trademarked Fitness Doctors Method virtually.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I founded Ironsmith – The Fitness Doctors, the first multi-location personal-training gym corporation in the city of Austin and the nation. It became one of Texas’s most successful groups of personal training, sports training, and post-surgical medical exercise companies. I have been passionate about health, fitness, and wellness for as long as I can remember since I first watched the Olympics as a little girl before I ever thought of creating a business of my own. I have since worked with a diverse range of clients, including MLB pitchers, UT and Harvard coaches and their athletic teams, as well as, post-surgical patients, and cancer survivors. While I have received numerous professional acknowledgments and accolades, at this point in my life, nothing compares to the satisfaction of seeing people 60-plus years old maintain the strength to live their best lives.
My simple virtual system provides a guided and comprehensive exercise program that aims to help adult minds and bodies renew, restore, and flourish at any age!
The next evolution of The Fitness Doctors Method distills my experience in gym ownership, personal training, sports conditioning, medical rehabilitation, disease management, kinesiology, sports medicine, and professional strength coaching into 60-second video clips that give clients the power to build their own at-home workout routine.
What’s been the most effective strategy for growing your clientele?
My goal is to help 100 clients around the globe knock 10 years off their biological age in just 10 minutes a day for $100 per month. By recording 60-second exercise video vignettes and promoting at-home workouts, I can now do virtually what I used to do in person. In order to meet my goal, I knew I had to make friends with social media. Facebook, Instagram, TikTok, YouTube, and X are providing me access to demographics that were previously inaccessible through traditional pre-internet methods. While it has not been an easy task, mastering social media is the only way I can grow a global clientele.
